Liwayway Marketing Corp., the company behind the iconic Oishi brand, is one of the leading food and beverage manufacturers in the Philippines and across Asia. With a diverse range of snack products and a fast-growing market, Oishi relies on a steady flow of both raw materials and finished goods from its network of factories across the region to maintain its competitive edge.
Case Study
Liwayway Marketing Corp. (Oishi) & Asia Cargo Container Line, Inc.
Client Background
Challenge
As Oishi expanded its operations, it faced increasing challenges in managing import shipments:
- Timely delivery of raw materials essential to production schedules.
- Efficient customs clearance to avoid costly delays and penalties.
- Coordinating imports of finished goods from multiple factories across different origins.
- Supporting rapid market growth by ensuring a reliable and cost-effective logistics pipeline.
Asia Cargo’s End-to-End Solution
Asia Cargo Container Line (ACCLI) partnered with Liwayway Marketing Corp. to provide a seamless importation and logistics framework:
- Freight Forwarding: Managing ocean freight for both raw materials and finished goods across multiple trade lanes.
- Customs Brokerage: Leveraging deep expertise in tariff classification and regulatory compliance to ensure faster clearances.
- Warehousing & Distribution: Offering storage, staging, and distribution solutions to maintain product availability and support nationwide demand.
- Supply Chain Optimization: Consolidating shipments, negotiating competitive freight rates, and ensuring Oishi’s imports arrive cost-effectively and on time.
Results
Through its partnership with ACCLI, Oishi achieved:
- Uninterrupted production cycles by securing timely deliveries of critical raw materials.
- Faster time-to-market for imported finished goods.
- Reduced logistics costs through consolidation and competitive freight solutions.
- Stronger market presence with reliable supply chain support, enabling Oishi to keep up with increasing consumer demand.